After years of failing to get excited about mobile marketing I have to admit that it has suddenly become credible.
Latitude has just published some stats on mobile paid search that shows Google’s mobile search ads nearly surpassing Bing entire PPC volumes.
Further data from Pingdom.com highlights that Google has already won the game with over 98% of mobile search traffic!
This will be testing times for Microsoft’s Digital Advertising division as the re-enter the mobile OS race with Windows 7, starting in last place. Nevertheless, they’ve already demonstrated their ability to surge ahead as a late entrant in the gaming sector. Can they do the same in mobile?
We going to see lots more press about the growth of mobile marketing in the coming months, but this time I’m willing to believe it!










